Press Releases

The Night Ice Earring Company Announces Retail Launch in Japan

April 28th, 2014 8:10 AM ET



-- New Night Ice ® LED Earring Packaging and User Guide Make Retail Debut in Tokyo and Osaka, Japan --

SAN FRANCISCO, California, USA--(BUSINESS WIRE)--Apr. 28, 2014-- The Night Ice Earring Company (Blue River, LLC) today announced that the company has designed new retail packaging and a user guide for the Japanese launch of Night Ice ® light up earrings. The Night Ice Earring Company has designed a new custom retail packaging for its product line of 13 types of crystal LED earrings. The new Night Ice retail packaging debuts in Restir and Bianca Epoca stores in Tokyo and Osaka, Japan.

The Night Ice retail package features a clear display window featuring the earrings, a new logo, a multi-language user guide, and shareable package inserts business cards.

Original Night Ice LED earrings come in six unique colors and three fun styles. Originals are available in red, white, blue, green, yellow and purple. The new Flashing style is available in the same six colors and there is also a new Multi-Color Flashing style.

The Night Ice Earring Company was founded in Raleigh, North Carolina, in the USA on October 31st, 2007. The idea for Night Ice crystal LED earrings came when someone wearing cheesy blinking Halloween earrings and stood next to a guy with huge sparkling crystal earrings. A third guy said, "You should make his nice crystal earrings that glow like those other ones". And Night Ice was born. The company has grown tremendously in the US and has expanded internationally via online distributors. The Japan launch is the first retail product launch for The Night Ice Earring Company in Asia.

For more information about The Night Ice Earring Company, please visit the company's website at www.night-ice.com, follow them on Twitter (@Night_Ice_LED) or call them at 1-415-926-5081.

Source: The Night Ice Earring Company
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Robert B. Collett 415-926-5081